Definition: Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.
A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.
In some cases brand recognition is defined as aided recall - and as a subset of brand recall. In that case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...
You may also like:
Full-time MBA, Executive MBA, Executive Education, Online MBA.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 30-11-2023 - Privacy | Terms