Brand Recognition

Definition: Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.
A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.
In some cases brand recognition is defined as aided recall - and as a subset of brand recall. In that case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

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More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...

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