Definition: Brand Salience was historically considered synonymous with 'unaided recall', the brand being ‘top of mind’ (mentioned first) when the product category is used to cue retrieval from memory. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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