Sub-Branding Strategy


Definition: Sub-Branding Strategy is a brand portfolio strategy involving the pairing of a corporate brand with another brand called the sub-brand in tandem, to create and communicate meaning. Sub-brands help modify the meaning of the parent brand concerning a particular customer base or a particular context. The sub-brand also manages to help the parent brand signal something special about the parent brand, which is different from the other products that the parent brand adorns.


Learn more about Sub-Branding Strategy

More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad


© 2023 MBA Brief - Last updated: 8-6-2023  -  Privacy   |   Terms