Sub-Branding Strategy


Definition: Sub-Branding Strategy is a brand portfolio strategy involving the pairing of a corporate brand with another brand called the sub-brand in tandem, to create and communicate meaning. Sub-brands help modify the meaning of the parent brand concerning a particular customer base or a particular context. The sub-brand also manages to help the parent brand signal something special about the parent brand, which is different from the other products that the parent brand adorns.


More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...


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