|
|
|
Definition: Sub-Branding Strategy is a brand portfolio strategy involving the pairing of a corporate brand with another brand called the sub-brand in tandem, to create and communicate meaning. Sub-brands help modify the meaning of the parent brand concerning a particular customer base or a particular context. The sub-brand also manages to help the parent brand signal something special about the parent brand, which is different from the other products that the parent brand adorns. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
|
© 2024 MBA Brief - Last updated: 20-4-2024 - Privacy | Terms
