Strategy Fatigue

Definition: Strategy Fatigue is the exhaustion, disengagement or reduced effectiveness that occurs when employees are exposed to too many strategic changes or initiatives over a short period of time.
When leaders continually flipflop (frequently change decisions, opinions, or priorities back and forth, often without clear reasoning or consistency) on priorities, employees struggle to understand the company's purpose and objectives leading to the impression that leaders don't know what they're doing.

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