8 Accelerators For Strategic Change


Definition: the 8 Accelerators For Strategic Change is a revised, 2014 version by Kotter of his earlier 8 Change Phases (1995). The new change accelerators are:
1. Create a sense of urgency around a single big opportunity.
2. Build and maintain a guiding coalition.
3. Formulate a strategic vision and develop change initiatives.
4. Communicate the vision and the strategy to create buy-in and attract a growing volunteer army.
5. Accelerate movement toward the vision and the opportunity by ensuring that the network removes barriers.
6. Celebrate visible, significant short-term wins.
7. Never let up. Keep learning.
8. Institutionalize strategic changes in the culture.


More on change management: Bottom-up Approach, Butterfly Effect, Change Approaches, Change Dimensions, Change Equation, more...


MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.

© 2023 MBA Brief - Last updated: 5-2-2023  -  Privacy   |   Terms