Change Dimensions

Definition: Change Dimensions is a model by Pettigrew and Whipp ('91) that distinguishes three focus areas of strategic change:
- CONTENT (objectives, purpose and goals, what)
- PROCESS (implementation, how)
- CONTEXT (the internal and external environment, where)
These 3 dimensions constantly influence and interact with eachother. Implementation management is an iterative, cumulative and reformulation-in-use process.
See also the Change Factors model by the same authors that provides some further depth to these dimensions.

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More on change management: 8 Accelerators For Strategic Change, Bottom-up Approach, Butterfly Effect, Change Approaches, Change Equation, more...

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