Definition: Change Dimensions is a model by Pettigrew and Whipp ('91) that distinguishes three focus areas of strategic change:
- CONTENT (objectives, purpose and goals, what)
- PROCESS (implementation, how)
- CONTEXT (the internal and external environment, where)
These 3 dimensions constantly influence and interact with eachother. Implementation management is an iterative, cumulative and reformulation-in-use process.
See also the Change Factors model by the same authors that provides some further depth to these dimensions.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 21-10-2021 - Privacy | Terms