Definition: Change Dimensions is a model by Pettigrew and Whipp ('91) that distinguishes three focus areas of strategic change:
- CONTENT (objectives, purpose and goals, what)
- PROCESS (implementation, how)
- CONTEXT (the internal and external environment, where)
These 3 dimensions constantly influence and interact with eachother. Implementation management is an iterative, cumulative and reformulation-in-use process.
See also the Change Factors model by the same authors that provides some further depth to these dimensions.
© 2020 MBA Brief - Last updated: 8-4-2020 - Privacy | Terms