Sleeper Effect

   

Definition: The Sleeper Effect is a persuasion technique based on the phenomenon that when people are exposed to a persuasive message (for example an advertisement) followed by a discounting cue near the end/bottom (for example a disclaimer, warning or low-credibility source), people tend to be more persuaded over time.


   

   

More on the sleeper effect. More on advertising: AIDA Model, Sustainable Advertising.

   


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