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Definition: The Sleeper Effect is a persuasion technique based on the phenomenon that when people are exposed to a persuasive message (for example an advertisement) followed by a discounting cue near the end/bottom (for example a disclaimer, warning or low-credibility source), people tend to be more persuaded over time. |
More on advertising: 5 M's of Advertising, Advertising Budget, AIDA Model, Guerrilla Marketing, Negative Advertising, more on advertising... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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