|
|
|
Definition: Negative Advertising is a technique/tool used by marketers to enter the market using twisted and risky methods in which products/services are promoted in a provocative way that creates controversy, with the intention of spreading and keeping them in the memory of the targeted segments as long as possible. In other words, making use of the audience's negative feelings of anger, rage, and annoyance and creating a buzz about their product/service and consequently, can have a positive effect on the sales of the company. |
More on advertising: 5 M's of Advertising, Advertising Budget, AIDA Model, Guerrilla Marketing, Sleeper Effect, more on advertising... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
|
© 2024 MBA Brief - Last updated: 19-4-2024 - Privacy | Terms
