Definition: Negative Advertising is a technique/tool used by marketers to enter the market using twisted and risky methods in which products/services are promoted in a provocative way that creates controversy, with the intention of spreading and keeping them in the memory of the targeted segments as long as possible. In other words, making use of the audience's negative feelings of anger, rage, and annoyance and creating a buzz about their product/service and consequently, can have a positive effect on the sales of the company.
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