5 M's of Advertising

Definition: the 5 M's of Advertising is an advertising framework that highlights the 5 key decision areas while developing an advertising strategy for a brand or product:
- MISSION: What are the advertising objectives?
- MONEY: What is the advertising budget?
- MESSAGE: What do we intend to communicate via the ad campaign?
- MEDIA: Which media types should the firm use?
- MEASUREMENT: How should the firm evaluate the performance of the ad campaign?

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