Definition: the AIDA Model is the acronym of a consumer marketing model by Elias St. Elmo Lewis that describes 4 essential steps in an advertisment: |
More on advertising: 5 M's of Advertising, Advertising Budget, Guerrilla Marketing, Negative Advertising, Sleeper Effect, more on advertising... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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