logo share us

AIDA Model

   

Definition: the AIDA Model is the acronym of a consumer marketing model by Elias St. Elmo Lewis that describes 4 essential steps in an advertisment:
- Attention: attract the attention of the potential customer (also called: Awareness)
- Interest: create interest, for example by making a promise or an attractive offer
- Desire: transfer the interest into a desire or preference for the product by showing its ability to satisfy needs.
- Action: push the customer to actually buy the product (e.g. inform him where it can be bought)
A longer version of AIDA is AIDAS, in which Satisfaction has been added (so he will make a repeat purchase).
See also: Buyer Readiness Stages.


   
   
💡

Learn more about the AIDA Model.



More on advertising: 5 M's of Advertising, Advertising Budget, Guerrilla Marketing, Negative Advertising, Sleeper Effect, more on advertising...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 2-3-2024  -  Privacy   |   Terms