Definition: the AIDA Model is the acronym of a consumer marketing model by Elias St. Elmo Lewis that describes 4 essential steps in an advertisment:
- Attention: attract the attention of the potential customer (also called: Awareness)
- Interest: create interest, for example by making a promise or an attractive offer
- Desire: transfer the interest into a desire or preference for the product by showing its ability to satisfy needs.
- Action: push the customer to actually buy the product (e.g. inform him where it can be bought)
A longer version of AIDA is AIDAS, in which Satisfaction has been added (so he will make a repeat purchase).
See also: Buyer Readiness Stages.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2022 MBA Brief - Last updated: 27-9-2022 - Privacy | Terms