Guerrilla Marketing


Definition: Guerrilla Marketing is a low-budget advertising and marketing method that allows you to effectively promote a product or service, attract new customers and increase profits with a little amount of money. It is also referred to as "low-budget" or "low-cost" marketing.
Guerrilla marketing aims to promote small businesses using advertising methods that do not require high costs. it should be done in a way that is interesting, unconventional, and of course aimed at attracting the client's attention.
The essence of guerrilla marketing is to use creative thinking and just a small budget to promote a product or service.


More on advertising: 5 M's of Advertising, Advertising Budget, AIDA Model, Negative Advertising, Sleeper Effect, more...


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