Definition: Persuasion is the process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using some form of communication to convey information, feelings, or reasoning, or a combination thereof.
P is a form of influencing another person or group via communication.
P can attempt to influence the other party's beliefs, attitudes, intentions, motivations, or behaviors.
P can be achieved by appealing to reason (using logic, argumenting, rhetoric, evidence, etc.) or to emotion (using advertising, presentation, imagination, propaganda, pity, seduction, tradition, etc.)



More on persuasion. More on personal skills: Active Listening, Assertiveness, Cohen-Bradford Influence Model, Collaboration Rules, Cultural Intelligence, more...


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