Definition: Persuasion is the process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using some form of communication to convey information, feelings, or reasoning, or a combination thereof. |
More on personal skills: Active Listening, Assertiveness, Body Language, Cohen-Bradford Influence Model, Collaboration Rules, more on personal skills... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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