Promotion Mix


Definition: the Promotion Mix is specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
The concept breaks down one of the 4 Ps of the Marketing Mix: Promotion.
It consists of 5 variables that a marketer can control:
1. Advertising
2. Sales Promotion
3. Sales (Personal Selling)
4. Public Relations
5. Direct Marketing and Digital Marketing
Also referred to as Marketing Communications Mix.


More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more...


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