Promotion Mix

Definition: the Promotion Mix is specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
The concept breaks down one of the 4 Ps of the Marketing Mix: Promotion.
It consists of 5 variables that a marketer can control:
1. Advertising
2. Sales Promotion
3. Sales (Personal Selling)
4. Public Relations
5. Direct Marketing and Digital Marketing
Also referred to as Marketing Communications Mix.

Learn more about the promotion mix

More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more...

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