Promotion Mix

Definition: the Promotion Mix is specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships.
The concept breaks down one of the 4 Ps of the Marketing Mix: Promotion.
It consists of 5 variables that a marketer can control:
1. Advertising
2. Sales Promotion
3. Sales (Personal Selling)
4. Public Relations
5. Direct Marketing and Digital Marketing
Also referred to as Marketing Communications Mix.

Learn more about the Promotion Mix

More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad

© 2023 MBA Brief - Last updated: 31-5-2023 - Privacy | Terms