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Definition: Defensive Marketing is one of the strategies typically employed by a Market Leader to protect its current market share. The main aims of this range of strategies are to reduce the probability of attack by a competing firm, divert the attack to less-threatened areas and reduce the intensity of the attack. |
Learn more about Defensive Marketing More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Marketing Alliance, Marketing Mix, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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