Persuasion Knowledge Model

Definition: the Persuasion Knowledge Model is a personal persuasion and sales/marketing model arguing there are 3 types of knowledge that play a crucial role in the persuasion process:
- TOPIC (PRODUCT) KNOWLEDGE: Knowledge of the seller and the customer about the offered product.
- SALESPERSON / CUSTOMER KNOWLEDGE: Knowledge of the customer about the seller, and vice versa.
- PERSUASION KNOWLEDGE: Knowledge about the ways of persuasion.

More on the persuasion knowledge model.
More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Lead Generation, Missionary Selling, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.