Persuasion Knowledge Model

Definition: the Persuasion Knowledge Model is a personal persuasion and sales/marketing model arguing there are 3 types of knowledge that play a crucial role in the persuasion process:
- TOPIC (PRODUCT) KNOWLEDGE: Knowledge of the seller and the customer about the offered product.
- SALESPERSON / CUSTOMER KNOWLEDGE: Knowledge of the customer about the seller, and vice versa.
- PERSUASION KNOWLEDGE: Knowledge about the ways of persuasion.

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