logo share us

Cross-Selling

   

Definition: Cross-Selling is the practice of suggesting and selling additional, related or complementary items to a buyer than those that have been bought before to an established, existing client.
Selling more of the same items to existing clients is not considered cross-selling.
Selling extra options to customers who have already committed to making a purchase for some item is called: upselling.
While cross-selling focuses on promoting additional products from related product categories, upselling encourages customers to purchase higher-end versions of that same product or to pay for upgrades and extra features or extra options.


   
   
💡

Learn more about Cross-Selling.



More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Hunter and Farmer Sales, Lead Generation, Missionary Selling, more on sales...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 28-3-2024  -  Privacy   |   Terms