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Definition: Lead Generation is the process of generating interest in a company’s brand, products, or services using inbound and outbound marketing strategies. |
Learn more about Lead Generation More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Missionary Selling, Multi Channel Marketing, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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