Lead Generation

Definition: Lead Generation is the process of generating interest in a company’s brand, products, or services using inbound and outbound marketing strategies.
Typical traditional lead generation methodologies are:
- Phone Calls
- Trade Show Booths
- Seminar or Conference Presentations
Some more recent techniques are:
- Social Media
- Chatbots
- Influencer Marketing
- Analytics

More on lead generation. More on sales: Buyer Readiness Stages, Missionary Selling, Multi Channel Marketing, Omnichannel, Sales Management, more...