Definition: Lead Generation is the process of generating interest in a company’s brand, products, or services using inbound and outbound marketing strategies. |
More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Hunter and Farmer Sales, Missionary Selling, more on sales... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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