Lead Generation


Definition: Lead Generation is the process of generating interest in a company’s brand, products, or services using inbound and outbound marketing strategies.
Typical traditional lead generation methodologies are:
- Phone Calls
- Trade Show Booths
- Seminar or Conference Presentations
Some more recent techniques are:
- Social Media
- Chatbots
- Influencer Marketing
- Analytics



More on lead generation. More on sales: Buyer Readiness Stages, Missionary Selling, Multi Channel Marketing, Omnichannel, Sales Management, more...


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