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Definition: Hunter and Farmer Sales is model for sales people and sales approaches.
Within the domain of sales, two primary strategies are used: Hunting and Farming.
Hunting involves actively seeking out new customers. Hunters are typically aggressive, focused, and have a short-term perspective. They excel in identifying potential leads, initiating contact, and closing deals swiftly.
Farming focuses on nurturing existing customers to generate repeat business. Farmers are patient, relationship-oriented, and have a long-term perspective. They excel in customer service, account management, and cross-selling or up-selling within the existing customer base.