Definition: Rhetoric is the art and study of discourse (written and spoken communication).
According to Aristotle R is a counterpart of both logic and politics, and he calls it "the faculty of observing in any given case the available means of persuasion".
R typically provide heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's 3 persuasive audience appeals: logos (~word, argument), pathos (appeal to emotion), and ethos (~values, beliefs, ideals).
More recently the rise of advertising and of mass media revived the attention for R.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 12-4-2021 - Privacy | Terms