Cohen-Bradford Influence Model

   

Definition: the Cohen-Bradford Influence Model is a method to influence others while having no authority over them. The approach is based on the idea that all of the positive and negative things people do for (or to) others will be paid back over time (reciprocity).
The model has 6 steps:
1. Assume That Everyone Can Help
2. Prioritize Objectives
3. Understand The Other Person's Situation
4. Identify What Matters To You And To Them
5. Analyse The Relationship
6. Make The "Exchange"


   

   

More on the cohen-bradford influence model.
More on personal skills: Active Listening, Assertiveness, Body Language, Collaboration Rules, Cultural Intelligence, more...



   

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.




© 2020 MBA Brief - Last updated: 13-7-2020  -  Privacy   |   Terms