Cohen-Bradford Influence Model

   

Definition: the Cohen-Bradford Influence Model is a method to influence others while having no authority over them. The approach is based on the idea that all of the positive and negative things people do for (or to) others will be paid back over time (reciprocity).
The model has 6 steps:
1. Assume That Everyone Can Help
2. Prioritize Objectives
3. Understand The Other Person's Situation
4. Identify What Matters To You And To Them
5. Analyse The Relationship
6. Make The "Exchange"


   
   

More on personal skills: Active Listening, Assertiveness, Body Language, Collaboration Rules, Cultural Intelligence, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 28-10-2021  -  Privacy   |   Terms