Cohen-Bradford Influence Model


Definition: the Cohen-Bradford Influence Model is a method to influence others while having no authority over them. The approach is based on the idea that all of the positive and negative things people do for (or to) others will be paid back over time (reciprocity).
The model has 6 steps:
1. Assume That Everyone Can Help
2. Prioritize Objectives
3. Understand The Other Person's Situation
4. Identify What Matters To You And To Them
5. Analyse The Relationship
6. Make The "Exchange"



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