Definition: a Mission Statement is a compact articulation of a firm's corporate mission. It conveys its ‘raison d'être’ and highlights its goals and principles. It is a broadly defined but enduring statement of purpose that distinguishes the organization from others of its type and identifies the scope of its operations in product (service) and market terms.
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More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more...
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