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Definition: a Mission Statement is a compact articulation of a firm's corporate mission. It conveys its ‘raison d'être’ and highlights its goals and principles. It is a broadly defined but enduring statement of purpose that distinguishes the organization from others of its type and identifies the scope of its operations in product (service) and market terms. |
More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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