Definition: Micro Marketing is the practice of tailoring a marketing program or product to suit the taste of 1 small customer group or even 1 individual customer.
Learn more about Micro Marketing
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more...
You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 30-5-2023 - Privacy | Terms