Micro Marketing

   

Definition: Micro Marketing is the practice of tailoring a marketing program or product to suit the taste of 1 small customer group or even 1 individual customer.
The ideas behind it are similar to niche marketing, except that the niche is extremely small.


   
   

More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more...



   

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