Micro Marketing


Definition: Micro Marketing is the practice of tailoring a marketing program or product to suit the taste of 1 small customer group or even 1 individual customer.
The ideas behind it are similar to niche marketing, except that the niche is extremely small.



More on micro marketing. More on segmentation: Concentrated Marketing, Differentiated Marketing, Market Segmentation, Niche Marketing, Undifferentiated Marketing.


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