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Definition: Micro Marketing is the practice of tailoring a marketing program or product to suit the taste of 1 small customer group or even 1 individual customer. |
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more on segmentation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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