Niche Marketing

Definition: Niche Marketing is the process of finding small but potentially profitable market segments and designing custom-made products or services for them.
It is similar to segmented marketing (Target Marketing), but a niche is a small distinguishable segment that can be uniquely served.
Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.

More on niche marketing. More on segmentation: Concentrated Marketing, Differentiated Marketing, Market Segmentation, Micro Marketing, Undifferentiated Marketing.