Niche Marketing

Definition: Niche Marketing is the process of finding small but potentially profitable market segments and designing custom-made products or services for them.
It is similar to segmented marketing (Target Marketing), but a niche is a small distinguishable segment that can be uniquely served.
Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.

More on niche marketing.
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more...

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