Niche Marketing

Definition: Niche Marketing is the process of finding small but potentially profitable market segments and designing custom-made products or services for them.
It is similar to segmented marketing (Target Marketing), but a niche is a small distinguishable segment that can be uniquely served.
Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.

Learn more about niche marketing

More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.