Marketing Plan

Definition: a Marketing Plan is a strategic document outlining an organization’s approach to promoting its products or services to achieve specific goals. It includes market research, target audience analysis, marketing objectives, strategies, budget, and timelines. Key components are the 4Ps: product, price, place, and promotion. The plan helps allocate resources, define campaigns, and measure success, ensuring alignment with overall business goals and effective market positioning.

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More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more on marketing strategy...

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