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Definition: the Extended Marketing Mix is a services marketing strategy tool that expands the number of controllable variables from the 4 in the original Marketing Mix Model to 7. |
Learn more about the Extended Marketing Mix More on services marketing: Service Inseparability, Service-Dominant Logic, Tourism Marketing. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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