![]() |
![]() |
Definition: the Extended Marketing Mix is a services marketing strategy tool that expands the number of controllable variables from the 4 in the original Marketing Mix Model to 7. |
More on services marketing: Service Inseparability, Service-Dominant Logic, Tourism Marketing. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
|
© 2024 MBA Brief - Last updated: 27-7-2024 - Privacy | Terms