logo share us

International Expansion


Definition: International Expansion is the strategic initiative undertaken by a company to enter and establish its presence in international markets beyond its domestic or current operations. This often involves setting up subsidiaries, partnerships/alliances, or distribution networks in foreign countries to tap into new customer bases, increase revenue streams, and enhance brand recognition on a global scale. It should mainly be considered a form of market development strategy (Ansoff), as basically existing products are being sold in new (geographical) markets. Even if the product(s) are being tailored somewhat towards the tastes of local consumers.


Learn more about International Expansion.

More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more on corporate strategy...

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 24-7-2024  -  Privacy   |   Terms