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Definition: Impression Management is a set of self-presentation techniques aiming to influence how others think about yourself, your organization, or an object or event, usually to make a positive first impression, get something you want from others or to establish an independent identity.
Ervin Goffman argued that most social interaction requires immediate judgments, any individual introducing her/himself must focus on quickly providing a positive first impression by highlighting positive facets.
IM includes controlling the flow of information in a relationship, mimicking others, Neuro-linguistic Programming, and masking body language.
See also Johari Window.