Impression Management

Definition: Impression Management is a set of self-presentation techniques aiming to influence how others think about yourself, your organization, or an object or event, usually to make a positive first impression, get something you want from others or to establish an independent identity.
Ervin Goffman argued that most social interaction requires immediate judgments, any individual introducing her/himself must focus on quickly providing a positive first impression by highlighting positive facets.
IM includes controlling the flow of information in a relationship, mimicking others, Neuro-linguistic Programming, and masking body language.
See also Johari Window.

More on impression management.
More on personal skills: Active Listening, Assertiveness, Body Language, Cohen-Bradford Influence Model, Collaboration Rules, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.