Definition: Gifting is the practice of giving employees, investors, existing clients or prospects gifts of various kinds to show them that the organization is grateful for them. These gifts could be either monetary or non-monetary, like flowers, whine, a box of sweets, a gadget. The gifts act as a token of appreciation for the time and efforts an individual has put in, which has in turn benefited the gifting (giving) organization. |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more on customer relationship... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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