Definition: Gifting is the practice of giving employees, investors, existing clients or prospects gifts of various kinds to show them that the organization is grateful for them. These gifts could be either monetary or non-monetary, like flowers, whine, a box of sweets, a gadget. The gifts act as a token of appreciation for the time and efforts an individual has put in, which has in turn benefited the gifting (giving) organization. |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more on customer relationship... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
© 2024 MBA Brief - Last updated: 6-11-2024 - Privacy | Terms