Focus Strategy

Definition: a Focus Strategy is one of the 3 generic strategies that can provide a competitive advantage according to Michael Porter.
Achieving focus means that a firm sets out to be best in a segment or group of segments.
There are two variants of a FS: cost focus and differentiation focus.

More on focus strategies. More on competition: Competitive Advantage, Competitive Intelligence, Cost Leadership, Differentiation, Divide and Conquer, more...