Focus Strategy

   

Definition: a Focus Strategy is one of the 3 generic strategies that can provide a competitive advantage according to Michael Porter.
Achieving focus means that a firm sets out to be best in a segment or group of segments.
There are two variants of a FS: cost focus and differentiation focus.


   
   

More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2022 MBA Brief - Last updated: 29-5-2022  -  Privacy   |   Terms