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Definition: Competition Levels is a concept by Philip Kotler in which he distinguishes 4 levels of competition, based on the degree of product substitutability: |
More on competition: Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, Differentiation, more on competition... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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