Definition: a Curveball Strategy is a type of strategies used to fool the competition – making them do something foolish which they wouldn't have done, or prevent them from doing something wise which they would have done. Often the competitors aren't aware that a strategic curveball is being used against them; it's often too late before the competitor realizes the true intention of the firm deploying the strategy. The distraction created by the curveball makes the competitor look in a different direction. And even if they discover it and recover quickly that can still be enough for the firm using these tactics to get a lead in capturing more market share and increasing their revenue. |
More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Differentiation, more on competition... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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