Curveball Strategy


Definition: a Curveball Strategy is a type of strategies used to fool the competition – making them do something foolish which they wouldn't have done, or prevent them from doing something wise which they would have done. Often the competitors aren't aware that a strategic curveball is being used against them; it's often too late before the competitor realizes the true intention of the firm deploying the strategy. The distraction created by the curveball makes the competitor look in a different direction. And even if they discover it and recover quickly that can still be enough for the firm using these tactics to get a lead in capturing more market share and increasing their revenue.


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