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Definition: a Curveball Strategy is a type of strategies used to fool the competition – making them do something foolish which they wouldn't have done, or prevent them from doing something wise which they would have done. Often the competitors aren't aware that a strategic curveball is being used against them; it's often too late before the competitor realizes the true intention of the firm deploying the strategy. The distraction created by the curveball makes the competitor look in a different direction. And even if they discover it and recover quickly that can still be enough for the firm using these tactics to get a lead in capturing more market share and increasing their revenue. |
Learn more about Curveball Strategies More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Differentiation, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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