Definition: Competitive Advantage is the collection of one, or more, unique attributes in a business entity that makes the customer choose to do business with that entity rather than with its competition. |
More on competition: Competition Levels, Competitive Intelligence, Cost Leadership, Curveball Strategy, Differentiation, more on competition... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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