Differentiation

Definition: Differentiation is one of the 3 generic strategies that can provide a competitive advantage according to Michael Porter.
In a D strategy, a firm seeks to be unique in its industry along some dimensions that are widely appreciated by buyers.
A differentiator can not ignore its cost position. In all areas that do not affect its D it should try to decrease cost; in the D area the costs should at least be lower than the price premium it receives from the buyers.

More on differentiation. More on competition: Competitive Advantage, Competitive Intelligence, Cost Leadership, Divide and Conquer, Focus Strategy, more...