Upselling

   

Definition: Upselling is the practice of encouraging customers to purchase higher-end versions of the product he is buying or has just bought or to pay extra for upgrades and extra features or extra options.
Upselling and cross-selling are quite similar. They both aim to maximize the value of a purchase as well as to improve the customers buying experience by creating additional value.
However, while cross-selling focuses on promoting additional products from related product categories, upselling encourages customers to purchase higher-end versions of that same product or to pay for upgrades and extra features or extra options.


   

   

More on upselling.
More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Lead Generation, Missionary Selling, more...



   

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.




© 2020 MBA Brief - Last updated: 30-9-2020  -  Privacy   |   Terms