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Definition: Gifting is the practice of giving employees, investors, existing clients or prospects gifts of various kinds to show them that the organization is grateful for them. These gifts could be either monetary or non-monetary, like flowers, whine, a box of sweets, a gadget. The gifts act as a token of appreciation for the time and efforts an individual has put in, which has in turn benefited the gifting (giving) organization.
Gifting typically strengthens the relationship and positive associations between the giver and the receiver. However, corporate gifting may sometimes have negative connotations.