Conglomerate Diversification

   

Definition: Conglomerate Diversification is one of 4 possible diversification strategies, besides horizontal diversification, vertical diversification, and concentric diversification.
D is one of the 4 growth strategies of the Ansoff Matrix (besides market penetration, product development and market development).
In a CD strategy, a company has neither technological nor marketing synergy and this requires reaching new customer groups. Sometimes used by large companies seeking ways to balance a cyclical portfolio with a non-cyclical one.


   

   

More on conglomerate diversification.
More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...



   

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.




© 2020 MBA Brief - Last updated: 30-5-2020  -  Privacy   |   Terms