logo share us

Market Penetration


Definition: Market Penetration is a business or corporate strategy aiming at selling current products (or current services) in current markets.
It is one of the 4 growth strategies of the Ansoff Matrix (besides product development, market development and diversification).
MP occurs when a company enters or expands in a market in which current or similar products already exist. This typically requires winning customers from competitors (by advertising or horizontal integration) or attracting non-users of your product, or convincing current clients to use more of your product (e.g. by advertising).


Learn more about Market Penetration.

More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more on business strategy...

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 24-6-2024  -  Privacy   |   Terms