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Concentric Diversification

   

Definition: Concentric Diversification is one of 4 possible diversification strategies, besides horizontal diversification, vertical diversification and conglomerate diversification.
D is one of the 4 growth strategies of the Ansoff Matrix (besides market penetration, product development and market development).
In a CD strategy, a company builds in new product lines or services that have technological and/or marketing synergies with existing product lines, even though the products may appeal to a new customer group.


   
   
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More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more on business strategy...


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