COBRA Branding Approach

Definition: the COBRA Branding Approach is a behavioral construct which provides a simple but comprehensive unifying framework to view consumers' engagement with brand-related content on social media platforms along a continuum of varying kinds and degrees of activity.
In the COBRA typology, consumers' online brand-related activities can be grouped into three dimensions, namely (from passive to active): Consuming, Contributing, and Creating.

💡

Learn more about the COBRA Branding Approach.

More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad

© 2023 MBA Brief - Last updated: 30-11-2023 - Privacy | Terms