COBRA Branding Approach

Definition: the COBRA Branding Approach is a behavioral construct which provides a simple but comprehensive unifying framework to view consumers' engagement with brand-related content on social media platforms along a continuum of varying kinds and degrees of activity.
In the COBRA typology, consumers' online brand-related activities can be grouped into three dimensions, namely (from passive to active): Consuming, Contributing, and Creating.

More on the cobra branding approach.
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.