What is the Change Iceberg? Definition and meaning

Change Iceberg

Definition: the Change Iceberg is a change management model by Krüger that visualizes four categories of resistance to change and ways of dealing with them on two axes: Attitude towards change in general and Behavior towards this particular change:
- Opponents (-, -): need to be controlled by management of perceptions and beliefs to change their minds as far as possible.
- Promoters (+, +): take advantage of the change and will therefore support it.
- Hidden Opponents (-, +): seem to support the change on a superficial level ("Opportunists"). Use management of perceptions and beliefs and issue management.
- Potential Promoters (+, -): not convinced yet. Use power and politics management.

Learn more about the Change Iceberg

More on change management: 8 Accelerators For Strategic Change, Bottom-up Approach, Butterfly Effect, Change Approaches, Change Dimensions, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad