Brand Strategy

Definition: a Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed BS affects many aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
A BS is the foundation of a firm's communication efforts and builds authentic relationships with their audience.

More on brand strategies. More on brand management: Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, Brand Loyalty, more...