![]() |
![]() |
Definition: a Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed BS affects many aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more... |
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2023 MBA Brief - Last updated: 29-1-2023 - Privacy | Terms