Definition: a Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed BS affects many aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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