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Brand Strategy

   

Definition: a Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed BS affects many aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
A BS is the foundation of a firm's communication efforts and builds authentic relationships with their audience.


   
   
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Learn more about Brand Strategies.



More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

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