Brand Strategy

Definition: a Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed BS affects many aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
A BS is the foundation of a firm's communication efforts and builds authentic relationships with their audience.

More on brand strategies.
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...

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