Brand Salience

Definition: Brand Salience was historically considered synonymous with 'unaided recall', the brand being ‘top of mind’ (mentioned first) when the product category is used to cue retrieval from memory.
More recently, it is seen as a brand’s propensity to be noticed or come to mind in buying situations. Brand salience reflects the quantity (number) and quality (strength) of the network of memory structures buyers hold about the brands (Jenni Romaniuk and Byron Sharp (2004): Conceptualizing and Measuring Brand Salience).

Learn more about brand salience

More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.