Definition: Brand Salience was historically considered synonymous with 'unaided recall', the brand being ‘top of mind’ (mentioned first) when the product category is used to cue retrieval from memory. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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