Definition: Blue Ocean Strategy is a strategy model by Kim and Mauborgne in which a company should focus on developing and capturing uncontested market space (a blue ocean) rather than on competitive advantage (competing within competitors in an existing industry (a red ocean strategy)).
Learn more about Blue Ocean Strategy
More on innovation: Bricolage, Corporate Entrepreneurship, Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, more...
You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 8-6-2023 - Privacy | Terms