Blue Ocean Strategy

   

Definition: Blue Ocean Strategy is a strategy model by Kim and Mauborgne in which a company should focus on developing and capturing uncontested market space (a blue ocean) rather than on competitive advantage (competing within competitors in an existing industry (a red ocean strategy)).
Two ways in which blue oceans can be created are launching a completely new industry (Apple - smart phones) and creating a blue ocean from within an existing red ocean by expanding the boundaries of that existing industry.


   

   

More on blue ocean strategy.
More on innovation: Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, Innovation Adoption Curve, Innovation Leader, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 14-4-2021  -  Privacy   |   Terms