logo share us

Blue Ocean Strategy

   

Definition: Blue Ocean Strategy is a strategy model by Kim and Mauborgne in which a company should focus on developing and capturing uncontested market space (a blue ocean) rather than on competitive advantage (competing within competitors in an existing industry (a red ocean strategy)).
Two ways in which blue oceans can be created are launching a completely new industry (Apple - smart phones) and creating a blue ocean from within an existing red ocean by expanding the boundaries of that existing industry.


   
   
💡

Learn more about Blue Ocean Strategy.



More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Bricolage, Corporate Entrepreneurship, more on innovation...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 28-5-2024  -  Privacy   |   Terms