Definition: Blue Ocean Strategy is a strategy model by Kim and Mauborgne in which a company should focus on developing and capturing uncontested market space (a blue ocean) rather than on competitive advantage (competing within competitors in an existing industry (a red ocean strategy)). |
More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Bricolage, Corporate Entrepreneurship, more on innovation... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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