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Definition: Corporate Entrepreneurship is the process by which teams within an established company conceive, foster, launch and manage a new business that is distinct from the parent company but leverages the parent's assets, market position, capabilities or other resources (Wolcott and Lippitz (2007)). |
More on innovation: Blue Ocean Strategy, Bricolage, Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, more... |
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