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Definition: Bricolage is an entrepreneurship and innovation concept that refers to the skill of using whatever is at hand and recombining all that to create something new. The term was coined by Levi-Strauss, a French anthropologist.
Levi-Strauss tried to prove that "savage" (e.g., aboriginal) peoples are just as entrepreneurial as "civilized" peoples. To do that, he compared the "bricoleur" to the "engineer".
Unlike an engineer, a bricoleur will "make do" with any material at hand, using whatever tools he/she can find, to accomplish a particular project as it develops.


Learn more about Bricolage.

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