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5 Factors of the Innovation Process

   

Definition: 5 Factors of the Innovation Process is a model by Rogers that represent five elements determining the rate at which innovations are adopted. It represent the REASONS WHY some innovations are adopted more quickly than others (if adopted at all):
1. RELATIVE ADVANTAGE: Is innovation perceived as better than the idea, product, or technology it supersedes?
2. COMPATIBILITY: Does innovation fit with existing values, experiences, and needs of potential adopters?
3. COMPLEXITY: Is innovation easy to understand and use?
4. TRIALABILITY: Can innovation be experimented with on a limited basis?
5. OBSERVABILITY: Are the results or benefits of innovation visible to others?


   
   

More on innovation: 3 Horizons of Growth, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, Corporate Entrepreneurship, more on innovation...

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