logo share us

5 Factors of the Innovation Process


Definition: 5 Factors of the Innovation Process is a model by Rogers that represent five elements determining the rate at which innovations are adopted. It represent the REASONS WHY some innovations are adopted more quickly than others (if adopted at all):
1. RELATIVE ADVANTAGE: Is innovation perceived as better than the idea, product, or technology it supersedes?
2. COMPATIBILITY: Does innovation fit with existing values, experiences, and needs of potential adopters?
3. COMPLEXITY: Is innovation easy to understand and use?
4. TRIALABILITY: Can innovation be experimented with on a limited basis?
5. OBSERVABILITY: Are the results or benefits of innovation visible to others?


More on innovation: 3 Horizons of Growth, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, Corporate Entrepreneurship, more on innovation...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 28-5-2024  -  Privacy   |   Terms