SMART

Definition: SMART is an acronym for a method to check the validity of business objectives, which should be "SMART" (the precise meaning of the letters is disputed):
S - Specific / Stretching
M - Measurable / Motivational
A - Achieveable / Attainable / Agreed
R - Realistic / Relevant
T - Time-related
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You get SMARTER if you add:
E - Evaluate / Exciting
R - Reward

More on smart. More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...