Definition: Utility is in marketing the power of a commodity to satisfy human wants. It is also defined as the ability of a good to satisfy a want. |
More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Customer Variability, Mental Accounting, Scarcity Marketing, more on consumer theory... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
© 2024 MBA Brief - Last updated: 27-7-2024 - Privacy | Terms