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Definition: Mental Accounting is a consumer marketing term that questions the microeconomic principle of fungibility of money. |
More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Customer Variability, Scarcity Marketing, Substitute, more on consumer theory... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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