Definition: Mental Accounting is a consumer marketing term that questions the microeconomic principle of fungibility of money. |
More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Customer Variability, Scarcity Marketing, Substitute, more on consumer theory... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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