Definition: Mental Accounting is a consumer marketing term that questions the microeconomic principle of fungibility of money. |
More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Customer Variability, Scarcity Marketing, Substitute, more on consumer theory... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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