![]() |
Mental Accounting |
![]() |
Definition: Mental Accounting is a consumer marketing term that questions the microeconomic principle of fungibility of money. |
More on mental accounting. |
MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.
© 2021 MBA Brief - Last updated: 18-1-2021 - Privacy | Terms