![]() |
![]() |
Definition: Mental Accounting is a consumer marketing term that questions the microeconomic principle of fungibility of money. |
More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Customer Variability, Scarcity Marketing, Substitute, more... |
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2023 MBA Brief - Last updated: 6-2-2023 - Privacy | Terms