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Definition: Customer Variability is a broad term for the phenomenon that various customers have various needs and demands not only that, these needs and demands might change from time to time and with circumstances. Five forms of customer variability are: |
Learn more about Customer Variability More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Mental Accounting, Scarcity Marketing, Substitute, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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